Why We Started S3 Design Hub: The Story Behind the Studio
A heartfelt look into why S3 Design Hub was founded — exploring the founder’s journey, values, and the vision to design spaces that feel like home.
By Rajulli Maheshwari
It wasn’t a dramatic moment under the stars or a sudden epiphany. For me, the journey into architecture began as a quiet, growing fascination—one that lived in everyday moments. I was always captivated by how spaces made me feel—the balance of a well-lit room, the symmetry of a temple, or even the way moving a chair could shift the energy of a space.
One day, while studying German, I came across a simple floor plan in a textbook. What should’ve been a language exercise turned into an obsession—I was rearranging imaginary furniture instead of memorizing vocabulary. That’s when I realized it wasn’t the language I was drawn to. It was the layout. The space. The design. And looking back, even as a child, I always needed everything in its place—not for control, but for comfort. That subtle desire to curate my environment became the foundation of what would later become S3 Design Hub.
The Gap That Needed Filling
As I moved through the industry, I began noticing a pattern: homes that looked like catalogues, but didn’t feel like homes. Designs that chased trends, but ignored how people actually lived. There was often a disconnect between beauty and functionality.
I felt the industry needed a different voice, one that treated design not as decoration, but as a reflection of lifestyle and emotion. S3 Design Hub was born to bridge that gap. To create spaces that are as thoughtful as they are beautiful, where every line, corner, and curve serves a purpose and tells a story.
The Values That Ground Us
From day one, I made three quiet promises to myself:
Every space matters. No project is ever “just another job.”
Design must have integrity. Trends come and go, but timelessness stays.
People come first. Every design must serve the people who live in it, not just the lens of a camera.
These aren’t just principles—they are the foundation of our studio culture.
The Breakthrough That Shaped Me
My first solo project under S3 was both humbling and transformative. I wasn’t just the designer, I was also the project manager, client handler, social media strategist, and finance tracker. Mistakes were made. Lessons were learned. But through the chaos came clarity: design is not just on paper, it’s in the process, in the people, in the details.
That experience taught me to lead with empathy, adapt quickly, and keep learning, not just about design, but about business, systems, and leadership.
What We Want You to Feel
When someone walks into a space designed by S3, I want them to feel something deeper than “this looks nice.” I want them to feel like it fits like it belongs to them, because it was designed for them.
We don’t chase flashy finishes or overly curated styles. Instead, we focus on crafting lived-in warmth, personal details, and subtle storytelling. Because at S3 Design Hub, we don’t just create spaces, we shape experiences.
S3 Design Hub is more than a studio; it’s a reflection of everything I believe architecture should be: intuitive, intentional, and deeply human. It’s where your story meets our design and together, we build something meaningful.
